The book focuses on the reasons why things stick through the six elements of the stepps model presented in the book. The results of his work can be distilled into a few core ideas, which he explores in a captivating book, contagious. What follows is a full executive summary of contagious. Berger has been recognized with a number of awards for both scholarship and teaching. Going viral is, at its heart, people telling their friends about something interesting, useful, funny, or just plain cool. I highly recommend reading it so you can get the indepth stories and studies he tells to back up his points. If you manage to do all three at once, big changes can happen even if you dont have a lot of power and resources.
Courage is contagious by nick haramis, read by a full cast. Read a plot overview of the entire book or a chapter by chapter summary and analysis. Discover how six basic principles drive all sorts of things to become popular. Sober again, scott takes a job working at an alcoholics anonymous bar called the serenity club. Although lennie is among the principal characters in of mice and men, he is perhaps the least dynamic. Kundera now focuses on gabrielle and michelle, american girls studying abroad in france. The book of laughter and forgetting summary shmoop. Why things catch on, berger reports on his findings. It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions plot summary. From consumer products and policy initiatives to b2b services and ideas and initiatives within organizations. Making things more observable makes them more likely to be immitated.
There is a growing body of work coming out of psychology and cognitive science that says you have no clue why you act the way you do, choose the things you choose or think the thoughts you think. This was a solid book about crafting contagious content thats designed to go viral. Supersummary, a modern alternative to sparknotes and cliffsnotes, offers highquality study guides for challenging works of literature. But jan saves the day by taking action and moving things along, keeping the devil called laughter at bay. Whether youre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out. Its 6 characteristics they all share, and if you want to go viral, you better incorporate them in your marketing. Simply highlight the text youd like to annotate and click. Contagious illustrates why certain ideas and products spread better than others by sharing compelling stories from the world of business, social campaigns, and media. Find all the books, read about the author, and more. Though things look grim, the doctors still hold out hope for passerif only he can make it through the next couple of weeks. There are a many ways to skin the viral cat tipping point, unleashing the ideavirus, how hits happen, made to stick and while there are few awesome revelations contagious holds its own. Mar 01, 20 the book focuses on the reasons why things stick through the six elements of the stepps model presented in the book. Simple, fun, and actionable so anybody, even a child, can benefit from feeding the positive dog.
The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. People need to see others using our product or engaging in the desired behavior. My thought on each chapter is detailed in this series, but here is a very brief summary of the takehome messages. Why things catch on, a 2016 new york times bestseller, and invisible influence. Things fall apart is a novel by chinua achebe that was first published in 1958. Apr 15, 2019 while you are walking you just think of all the things that you are thankful for. This 45page guide for on the nature of things by lucretius includes detailed chapter summaries and analysis covering 6 chapters, as well as several more indepth sections of expertwritten literary analysis. You think of all the positive things about your life. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. Positive energy is contagious the simple fact is that each day you have a choice. I really enjoy how it breaks down the principles of what makes something viral, and then goes into detail on the 6 principles for things catching on. Of mice and men is a very short work that manages to build up an extremely powerful impact.
One of my favorite marketing books, its a useful overview of why some things catch on, others dont, and how we might better engineer our messages. Oct 24, 2017 a collection of essays celebrating the influential former first lady, by an array of acclaimed contributors and with a foreword by lena dunham. If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania distills years of research into understanding why certain ads, products, youtube videos, political movements, songs, andor restaurants catch on, while others are ignored.
Why things catch on by jonah berger by pradeep anand. Learn exactly what happened in this chapter, scene, or section of the time machine and what it means. Why things catch on by wharton associate marketing professor jonah berger is the latest attempt, and it offers some new examples and a new mnemonic for creating stuff that spreads. Although steinbecks insistent repetition of these characteristics makes lennie a rather flat character, lennies simplicity is central to steinbecks conception of the novella. Social currency we share things that make us look good triggers contagious is one of those books that is destined to become essential business reading, especially for the marketer. Mar 05, 20 contagious provides specific, actionable techniques for helping information spreadfor designing messages, advertisements, and content that people will share. One thing i just received was a restaurant recommendation for good asian fried chicken.
These are real life stories sent in by kindness lovers from across the united states for original publication in the forum of fargomoorhead newspaper. Oct 25, 2016 this is a breakdown of the book contagious. Jan finally goes to visit passer, who is now at deaths door. A helpful andor enlightening book that has a substantial number of outstanding qualities without excelling across the board, e. It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions. People share things that make them look good to others. Why things catch on by jonah berger, and it outlines 6 factors that makes things go viral. If youre looking for a free download links of contagious. This book provides a set of spec ific, actionable techniques for helping information spreadfor designing messages, advertisements, and information that people will share. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst.
Sharing practical valuable content is like a modernday barnraising. Perfect for acing essays, tests, and quizzes, as well as for writing lesson plans. Berger sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Contagious free summary by jonah berger getabstract. Switch how to change things when change is hard book. Based on this analysis, berger has identified the critical factors that drive the success and popularity of things that tend to catch on in our society. Jul 16, 2014 ebook is an electronic version of a traditional print book this can be read by using a personal computer or by using an ebook reader. He undergoes no significant changes, development, or growth throughout the story and remains exactly as the reader encounters him in the opening pages. Jonah berger is an associate professor of marketing at the wharton school at the university of pennsylvania. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and is the internationally bestselling author of contagious and invisible influence. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. Well, to change your own behavior or the behavior of anybody else, you need to do three things youve got to direct the rider reach the rational part, motivate the elephant reach the emotional part, and shape the path clear the way. People dont just value practical information, they share it.
Dawsey, former michigan linebacker, has survived the events in infected, but remains telepathically. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a book sized computer this is used solely as a reading device such as nuvomedias rocket ebook. To build your gratitude muscle, what i want you to do today is to identify all the things, even small things, you are grateful for. From the greatest scientist to the most humble artisan, every brain within every body is infested with. Contagious analyzes that traits and characteristics that viral products, ads and ideas all have in common. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and youtube videos. One thing i recently shared was a new york times article that has a quote related to a research project were working on. Examining the cultural politics of public health and chinese immigration in san francisco, this book looks at the history of racial formation in the u. Today, we have very few opportunities to help others are fewer and farther between. A helpful andor enlightening book that combines two or more noteworthy strengths, e. While some of the points, like the importance of storytelling, may be evident for veteran marketers, even the most experienced people in the advertising industry can learn something new. In contagious, berger reveals the secret science behind wordofmouth and social transmission. Contagious divides charts the dynamic transformation of representations of chinese immigrants from medical menace in the nineteenth century to model citizen in the midtwentieth century. Why things catch on by jonah bergen is an eyeopening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission.
If youve ever wondered why certain ideas get shared, brands get more. Offering practical value helps make things contagious. The numbers next to paragraphs is the location of where you can find the information. New york times bestsellerwhat makes things popular. Jonah berger, new york times best selling author titled contagious. Jonah berger introduces his book by discussing the importance of word of mouth marketing. Apr 03, 20 it is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. If you are looking for a marketing book which is entertaining, easy to read and carries value, contagious. Contagious is a science fiction thriller novel by scott sigler. The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch on and go viral. Contagious reveals the secret science behind wordofmouth and social transmission. Contagious why things catch on adds useful new examples, and a new stepps mnemonic into the innovators vocabulary. Jonah berger reveals how you can create marketing that gets remembered and messages that get shared. Hes published dozens of papers in toptier academic journals, consulted for a range of fortune 500 companies e.
Prepared from the sphere library book, translated martin ferguson smith 1969. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer this is used solely as a reading device such as nuvomedias rocket ebook. Contagious will show you how to make your product spread. Its more powerful because its more persuasive since it comes from a trusted source, and. People dont listen to advertisements, they listen to their peers. Perry dawsey and margaret montoya attempt to stop an alien infestation of hatchlings. Evicted summary from litcharts the creators of sparknotes. Why things catch on hardcover march 5 20 by jonah berger author 4. Why things catch on and genius swag, add an annotation to this chapter of the book. Give your product and its owner social status by making it and those who owntalk about it. As a playbook for marketers, contagious is a success. Bergers research has revealed that there are 6 main factors that help explain social pandemics. Social currency triggers emotion public practical value stories social currency we share things that make us look good 40% of what people talk about are about personal experiences or personal relationships.
1255 232 236 1391 386 1448 735 1208 222 491 1380 699 1092 354 685 1247 1433 1007 1332 1415 27 1467 1219 798 1125 1366 917 384 1192 1551 1505 1543 602 1444 313 1557 248 141 1141 757 65 368 268 1397